Online retailer Drugstore.com launched two e-commerce sites, AllergySuperStore.com and TheNaturalStore.com, last month. The sites target allergy sufferers and eco-friendly shoppers, respectively.The Bellevue, WA-based company's creative and IT departments developed the two portals, according to Anne Marshall, director of PR for Drugstore.com.
“As a company, one of Drugstore.com's growth strategies is to develop a number of microsites targeted at a certain customer or category,” said Marshall. “We've already launched AtHisBest.com and SexualWellBeing.com.”
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Source: DmNews
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