Google is the world's strongest brand for the fourth straight year, according to a study released Wednesday by research firm Millward Brown Optimor.
Analyzing the world's strongest brands, the fifth annual "BrandZ Top 100 report" examined consumer opinions and market data on brands to assign each one a certain value and then translated that value into dollars to rank the top 100.
Tech companies took the top four spots with No. 1 Google followed by IBM, Apple, and Microsoft.
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